YouTube Eases Monetization Entry Requirements To Lure More Talent

Just recently, people everywhere have been seeing that the war for creator loyalty is becoming even more heated.

This is happening mainly due to Twitch announcing that it will be imposing new restrictions, which will revolve around creator monetization. On the other hand, Twitter has taken to offer new ways to earn income through tweets.

Now, YouTube has decided to weigh in on the new direction by adding an update and changing the terms of its Partner Program.

It was just announced that the video-streaming platform will be introducing newer and lower thresholds to cover entry monetization on the website. This is being done in an attempt to lure in new creator talent and retain the old one.

The app took to making an announcement in which it revealed, eligible creators can now apply to YPP even earlier as compared to before. All they need to do is have 500 subscribers, along with 3 public video uploads in the last three months.

Or, creators can now have access to monetization with only 3,000 hours of watch time in the last year or 3 million views on their Shorts in the past 90 days.

Consequently, the new partners on the platform will have access to various fan funding features. These will include Super Chat, Super Thanks, channel memberships, Super Stickers, as well as the option to market their own products with the aid of YouTube Shopping.

With the new entry thresholds, YouTube has marked a significant reduction in the previous requirements.

The old ones stated that creators needed to have at least 1,000 subscribers to be monetized or 4,000 total hours of watch time in the past year.

Where shorts are concerned, they needed to have 10 million views in the last three months.

Despite the fact that the new process does not pave the way for revenue generation features, it is still a brilliant tactic to lure in talent. As of now, share of ad revenue is simply restricted to those who can meet the previously set requirements.

Even if various creators do not have an established audience within the app, the new requirements can help them on two important fronts, like Shorts and better potential for monetization.

Through Shorts, YouTube has been trying to maintain its number one position as the online video leader.

It has readily become a huge focus on the website, especially since more and more users are continuing to engage with clips that are of only a couple of seconds.

Back in the month of February, YouTube revealed that Shorts had managed to cross a total of 50 billion daily views. This figure has increased by no less than 30 billion, as compared to the previous year.

This is a direct result of the rising video consumption trend, which is being led by the video-sharing platform, TikTok.

Now, YouTube is also trying to ensure that a higher number of TikTok creators shift to its platform instead, by offering them a good monetization potential.