Meta Reveals The Use Of AI-Powered Tools For Ads

In recent news, Meta has once again made another Big Tech move and directed its efforts to redefine the process of digital advertising.

For this reason, it has announced that it will be releasing a couple of AI-powered tools to boost business performance, as well as streamline its current ad processes.

It has promised various innovations, which include moving towards modifications in the AI Sandbox and adding upgraded features to the Meta Advantage suite.

Consequently, its changes are likely to catapult digital advertising into a completely different era.

Through its new offerings, Meta has provided an interesting glimpse into the future of the field of marketing with the use of generative AI tools.

The New AI Sandbox From Meta

The first part of the new announcement from Meta talked about the release of the new AI Sandbox. This will be used as a testing ground for any AI-driven digital marketing tools that the company releases.

The AI Sandbox has several intriguing features, which include a Text Variation option. Through this, users can create various versions of the copy of an advertiser.

Thus, this will help marketers test different messages that they have created tailored to separate segments of their target audience.

Another helpful feature of the AI Sandbox is that of Background Generation. Through this, advertisers will be able to curate images for backgrounds.

They can then use these for creative assets and formulate them using only text inputs. Another option in the testing playground will be that of Image Outcropping.

By using this feature, advertisers will have the ability to make adjustments to creative assets and modify them to fit into various aspect ratios.

Thus, assets can be made suitable for different platforms, such as Reels or Stories. As a result, advertisers will be able to save time that they would have otherwise had to spend on repurposing their ad creatives.

Meta’s New Advantage Suite

The second part of the announcement consisted of the platform sharing new features that it has included in its Meta Advantage suite.

First, it explained that Meta Advantage contains a wide range of automation tools, which have been designed to boost advertising campaigns.

The tools that are a part of this suit are also helpful in boosting the results of machine learning by leveraging AI.

It aids in streamlining the customization of ads and optimizes results. Consequently, advertisers can save their time and spending on ads.

The platform moved to consolidate a number of automated products in one just last year. Since then, it has recorded significant growth, where adoption is concerned.

In addition, businesses have been granted the ability to convert their current manual campaigns into shopping campaigns of Advantage+ with only a single click.

This feature has been made available in Meta’s Ad Manager. It will soon be rolled out by the company in the upcoming month.

Furthermore, advertisers have been given the freedom to enrich catalog ads using video content. This is a significant move from their previous restrictions, which were placed on static images.

However, this feature has not yet been confirmed as it is still in its testing phase. On the other hand, experts are confident that it will be released sometime this year.