Google Marketing Live Reveals New Features

Google has revealed at Google Marketing Live that it has worked on a number of new AI advancements designed specifically for Performance Max, Search Generative Experience (SGE), Google Ads, and Product Studio.

The tech giant has added that it is hoping to make things easier for merchants and advertisers and help them come up with customized product imagery, work on ad relevancy, scale campaigns, and organize creative assets.

The New Google Ads

Google was also questioned by advertisers about the complexity of starting new campaigns. Thus, it said that it has come up with a conversational and user-friendly interface that lies within Google Ads.

It explained that Google Ads AI is going to analyze ads and landing pages and thus, condense the content to come up with relevant keywords.

Moreover, it will assess the content to attain descriptions, headlines, images, as well as a number of other different creative assets for campaigns being run on Google Ads.

The tech giant further elaborated that various AI-driven suggestions will be presented to advertisers for review, which they can effortlessly modify to suit their needs before launching.

In addition, Automatically Created Assets or ACA will have access to use generative AI and improve the relevancy of their ads. This will be done after a thorough evaluation of ads and landing pages.

ACA will also have the ability to adapt to Google’s Search ads but only to the extent of search queries that have been made by users before.

Through the conversational approach that Google is going to use for campaign creation, Google can easily facilitate advertisers.

Moreover, this approach will help the giant offer advertisers access to digital assistants of their own, who will be responsible for offering Google AI advice and ideas.

The new Google ads could also be a way toward different avenues for advertisers to work on their campaign performances and utilize interactive and intelligent dialogue.

Advertisers will also be able to tailor their content in a way that speaks to their audience, by an in-depth analysis of their ad history and previous content.

Performance Max And Generative AI

Google has highlighted Performance Max because it wants to showcase it as an example of the effectiveness of AI-powered campaigns to stimulate the growths of businesses.

It further talked about how advertisers who used Performance Max revealed that they noticed a rise in conversion rate.

As a result, the conversion rate went up to 18% from 13%, which was reported last year. Furthermore, both these rates were a result of a comparable and reasonable cost per action.

Google has also shared that it will be working on incorporating generative AI into these AI-powered campaigns, which will simplify the process of curating and expanding personalized assets.

All advertisers have to do is provide their website and Google AI will familiarize itself with the brand and populate campaigns using various assets and relevant text.

Unique images are also suggested by Performance Max, which enable advertisers to captivate their customers and create a brand image in their minds.